Key Steps to Follow When Building a Sales Channel
If your organization is looking to implement a new sales channel there are key steps that you must follow if you want to reap the maximum benefit from this campaign. The first thing you must do is develop a way to keep track of your progress. An effective way of addressing this issue is by implementing a project tracker. This software gives you the ability to monitor the work being performed by specific groups and individual members of your team. With this software you can easily find out what everyone is working on and whether you need to allocate additional resources to reach your target.
Benefits of Using Affiliates
After you have implemented the project tracker application you and your team will need to think about potential sources of new customers. One potential source of these customers is the use of affiliate marketers. These affiliates already have a well-established base of consumers who visit their website on a regular basis. By offering these affiliates a substantial commission for each and every sale they help generate you will be able to ramp up your overall sales. Since you will be selling in larger volumes, you can offer your top performing affiliates even more money to help motivate them to promote whatever your business is offering. You do not need to be a large company in order to enjoy the benefits of affiliate marketing so try to incorporate this into your new sales channel.
Using Email Marketing to Bring in New Customers
While no one wants SPAM Email messages, there is no denying the power of Email marketing when done properly. Start by clearly identifying who is your targeted demographic, you need to determine which segment of the economy your customers are in so you can maximize your conversions.
After you have established what demographic is the best suited for your campaign you will need to come up with a promotion or offer that will motivate the reader to come to your website. The call-to-action (CTA) placed inside your Email communication could “make or break” the campaign so be sure to give it considerable thought.
If you have people coming to your website on a regular basis you could ask them to sign up for a newsletter and offer them a free E-book on a topic they would be interested in reading. In the event you do not have anyone on your Email list then you could reach out to firms that specialize in this type of advertising. By sending out a targeted Email on a regular basis you are going to generate more traffic to your website which should lead to more sales.
While affiliate and Email marketing may not sophisticated, it can be one of the most lucrative sales channels your company opens up. To attain the full measure of success with this project you will need to have everyone on your team working towards the common goal which is creating more awareness of your company. The more people that are aware, the greater your chances are of attracting and retaining new customers.